Last update 14 July 2018, published the

Social media is often looked at as a numbers game – how many followers do you have? But anyone can buy followers now – it’s a multimillion-dollar business. True success is about quality over quantity. Source

Six tips to get you started on optimising your social media strategy. Source

Think about your audience and figure out which platform is best suited for them. Facebook leans towards the over 30 crowd. Instagram is a bit of a younger audience. Snapchat definitely has a millennial audience. Pick ONE platform. You likely already have a Facebook account (who doesn’t!?). That might be the best place to start. Source

What is clear is that Social Media is now the biggest single grouping of humans on the planet. Statista currently estimates that 2.46 billion people use social media and by 2021 3.02 billion – that’s 1 in 3 of the human race! Source

Don’t underestimate the power of social media. That’s the message Blo, a chain of blow dry bars that started in Vancouver in 2007 and now has 34 locations ranging across Canada, the United States, Asia and Russia, would like to get across to businesses. Source

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