Social media is often looked at as a numbers game – how many followers do you have? But anyone can buy followers now – it’s a multimillion-dollar business. True success is about quality over quantity.
Best tips to get you started on optimising your social media strategy. Think about your audience and figure out which platform is best suited for them. Facebook leans towards the over 30 crowd. Instagram is a bit of a younger audience. Snapchat definitely has a millennial audience. What is clear is that Social Media is now the biggest single grouping of humans on the planet. Statista currently estimates that 3 billion people use social media – that’s 1 in 3 of the human race!
Don’t underestimate the power of social media.